
Louis Vuitton is continuing the Stephen Sprouse homage with a special edition Louis Vuitton x Stephen Sprouse Graffiti Skateboard. This skateboard, along with other items will be showcased and sold at the Louis Vuitton Flagship Store in Soho. The store will also be wrapped in Sprouse graffiti.
Here’s a quick summarized reading from WWD..
“SoHo is a special place for the entire launch of the Sprouse collection,” said Daniel Lalonde, Louis Vuitton North America president and chief executive officer. “It’s in the proximity of where Stephen Sprouse hung out, so we are going to give the entire store a Stephen Sprouse feel. It will have a lot of reminders of Stephen Sprouse. We will be giving it a new identity.”
For instance, the company is wrapping the store in vinyl and spray painting neon graffiti all over the facade. The window display will feature a 6-foot neon light installation in Sprouse’s Rose motif. The store’s interior, enhanced with black brick wall facing, will also be sprayed with the neon graffiti.
The collection will launch in its entirety at the SoHo boutique on Thursday. The complete worldwide launch will follow on Feb. 2, though the Rose pieces will be available at Louis Vuitton stores worldwide starting Friday.
For the launch, the luxury goods company is also creating two limited edition pieces, which will only be available at the SoHo location: a Stephen Sprouse graffiti skateboard replete with a hard case monogram skateboard trunk, and a Stephen Sprouse “Roses” T-shirt. The company hopes to sell three graffiti skateboards with trunks for $8,250 each, and 70 T-shirts for $250 each. “I don’t expect them to last very long,” Lalonde said. “By Friday, there probably won’t be any more left.”
Proceeds will benefit Free Arts NYC, which provides underserved children throughout New York City with special arts programs. Vuitton is also making an undisclosed donation to the Sprouse Estate, as well as the Stephen Sprouse Memorial Scholarship Fund at the National Academy for Design here.
I will try to get to the store on Thursday to take some flicks, here is the location
Louis Vuitton SoHo Flagship
116 Greene Street |
Map
New York, NY 10012
TEL #: 212-274-9090